January 17, 2013 | 7:30 – 9:00 AM
Northwest Natural Gas | 220 NW 2nd Avenue, 4th Floor Auditorium
RSVP and questions to Erin Jurevic, firstname.lastname@example.org
You know your company culture and what makes it an amazing place to work. Your marketing team has likely created a strong brand with your customers. But have you leveraged the value of that brand reputation to attract potential top talent to your organization? Today’s professionals are attracted to companies that share their core values and style – and in a job market where finding the specific skills and talents you need is becoming increasingly more difficult, it’s critical to showcase your brand to those job seekers. Many of Portland’s HR professionals are taking the lead in helping create and extend a brand message that speaks to job seekers who are looking to find just the right fit.
Join us for a unique and intimate conversation with long-time brand consultant and current strategist at Epipheo, Scott Davis, Business Consultant, Nels Gabbert and Sr. HR Consultant at Boly:Welch, Susan Wallin, to learn more about building a strong employer brand. You’ll learn the power of ‘Story’ in branding and how to extend the brand to internal employees and potential new hires. After all, attracting and retaining the best employees is key to your success.
Our panel will share tips and tools for managing your brand and keeping it fresh along with specific steps to begin your own branding process. We’ll also encourage peer-to-peer sharing of ideas to learn what best practices are happening today in our community.