People in the business world do it all the time. They use an existing formula that has worked in past rather than generating a new idea. We’re as guilty of it as anyone else. And why not? It’s easier and it guarantees some success.
The MBA program at The Rotman School of Management proposes that the future of management is in design thinking. Meshing data with creativity to identify new opportunities. The problem lies in finding those people that are actually interested in searching for new, innovative opportunities.