Last week I met with a sustainability enthusiast about what’s going on in the community. I call him an enthusiast because, really, I have never seen anyone so committed or excited to merely talk about developments in the sustainable culture of Portland. It was completely refreshing in a time where I have felt boredom for the commonly used words: “sustainable”, “green”, “greenwashing”, etc. Dana Weintraub, sustainability research professional and seasoned volunteer for local recycling businesses, has a contagious energy that anyone in the field can find encouraging.
Dana shared with me something new: the ReDirect Guide Visa. What a concept! Each purchase made on this card goes toward offsetting carbon emissions. This is taking everything to another level. You can help the economy and the planet at the same time! Plus, local businesses offer deals to card holders, so the local economy is highlighted, keeping sustainability at the top of the value chain. One thing that bothers me, however, is the fact that they want you to print the application and send it via snail mail. Conflicting values much? Let me know what you think.