Mainstreaming of Crowdsourced Philanthropy

Another step towards the mainstreaming of crowdsourced philanthropy – A new Pepsi Generation! Instead of spending millions on commercials for this year’s game, Pepsi is putting its cash in the Refresh Project, an online cause marketing campaign that asks readers how the company should give away its grant money.

http://www.fastcompany.com/blog/ariel-schwartz/sustainability/pepsi-ditches-super-bowl-embraces-crowdsourced-philanthropy-inste?partner=homepage_newsletter

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