Leave the Cubicle, Take the Coffee Shop

Moderate Noise Breeds Creativity

A recent study in the Journal of Consumer Research claims, “a moderate distraction, which induces processing difficulty, enhances creativity by prompting abstract thinking.” Coming from that sort of environment it’s easy to relate but certainly not for every workplace. From our experience we’ve seen improved communication amongst employees, increased collaboration on projects and a happier, healthier environment overall. Surrounding yourself with the hum of hard work and positive energy creates an almost contagious feeling.

Check out Fast Company’s article for more information on the study.


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